Pulling together a bunch of designers or companies to pitch for a web design project may seem like a wise idea but may actually work against you.

There’s no surprise that more people around the world, not just Times Square alone, doesn’t know what a browser is, don’t use the internet as much as we would like to think, are less savvy and would get lost if the site is designed to be more complicated than they would have liked.

It’s a good place to start thinking about these users who are going to use the next website you design. Watch the following video and be surprised:

Found at: UX Magazine