Hex Blog - Singapore Web Design Services » brands http://www.hex.sg/blog Fri, 03 Aug 2012 08:47:41 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 The Brand Gap http://www.hex.sg/blog/2008/04/11/the-brand-gap/ http://www.hex.sg/blog/2008/04/11/the-brand-gap/#comments Fri, 11 Apr 2008 09:39:32 +0000 Hex http://hex.sg/blog/?p=18

A Brand is not a logo, identity nor product. So what exactly is a brand?

It’s not what YOU say it is – It’s what THEY say it is.

This is really an inspiring read, a must read in fact for all marketeers on how to close the gap between business & design.

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